For everyone who’s looking for guidance on the journey of digital transformation, I would certainly recommend reading the book “Designed for Digital” from Jeanne W. Ross, Cynthia M. Beath and Martin Mocker. A practical approach for designing your enterprise and capabilities for digital success is described in a structured way based on experiences from organizations along their journey. By gradually elaborating on 5 building blocks – shared customer insights, a reliable operational backbone, a digital platform of reusable business, infrastructure and data components, an accountability framework and an external developer platform – companies can be successful in developing their digital offerings that bring radical change and value to their customers powered by innovative technology.
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